Product Description Writer
Writes e-commerce product descriptions in multiple lengths — short card copy, full page description, bullets — from structured product facts, with brand personality applied consistently. Feature-to-benefit translation is built into the structure, which is the single move that separates converting product copy from spec-sheet recitation.
The Prompt
Write compelling product descriptions for [PRODUCT NAME]. **Product Information:** - Product name: [NAME] - Category: [CATEGORY] - Key features: [LIST FEATURES] - Target audience: [AUDIENCE] - Price range: [PRICE] - Brand personality: [TONE/PERSONALITY] - Main competitor: [COMPETITOR NAME] (optional) **Write the following:** 1. **Product Title**: SEO-friendly, under 60 characters 2. **Short Description**: 1-2 sentences for search results/catalogs 3. **Long Description**: - Hook opening that connects emotionally - Feature-to-benefit conversion (every feature → what it means for the customer) - Use sensory language and vivid descriptions - Include social proof cues - Address potential objections 4. **Bullet Points**: 5 key benefits (not features) as scannable bullets 5. **FAQ Section**: 3 questions customers typically ask, with persuasive answers 6. **SEO Elements**: - Meta title (under 60 chars) - Meta description (under 160 chars) - 5-8 keywords to target 7. **Urgency/Scarcity Statement**: If applicable, a compelling reason to buy now Make it so good that the customer can almost feel the product.
How to Customize It
Replace each bracketed placeholder with your own details before running the prompt. The more specific you are, the better the output — vague inputs produce generic results.
[PRODUCT NAME]Swap in your product name.[NAME]Swap in your name.[CATEGORY]Swap in your category.[LIST FEATURES]Swap in your list features.[AUDIENCE]Swap in your audience.[PRICE]Swap in your price.[TONE/PERSONALITY]Swap in your tone or personality.[COMPETITOR NAME]Swap in your competitor name.
When to Use It
- Populating or refreshing a catalog where dozens of products need distinct copy that shares one voice.
- Writing marketplace listings (Amazon, Etsy) where the format constraints differ from your own site.
- Localizing tone: regenerating the same product facts as playful for one audience and premium for another.
Tips for Better Results
- 1Unique copy per product is an SEO requirement, not just a style choice — near-duplicate descriptions across products are classic thin content. Give each product's prompt one distinguishing detail to anchor on.
- 2Fill [AUDIENCE] with the buying occasion ("gift shoppers," "professionals replacing a worn-out one") — occasion shapes copy more than demographics.
- 3Ask for the sensory details drawn from the features list; "buttery full-grain leather" outsells "high-quality materials" every time.
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