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Landing Page Copywriter

Writes complete landing page copy from a structured product brief: hero headline and subhead, benefit sections, social proof placement, objection handling, and CTA copy. The intake fields (differentiator, persona, price point) are the quality lever — landing pages fail when the copy could describe any competitor, and forcing the differentiator up front prevents that.

#landing-page#copywriting#conversion#sales

The Prompt

Write high-converting landing page copy for [PRODUCT/SERVICE].

**Product Details:**
- Name: [PRODUCT NAME]
- What it does: [ONE-LINE DESCRIPTION]
- Target audience: [AUDIENCE PERSONA]
- Key differentiator: [WHAT MAKES IT UNIQUE]
- Main benefit: [PRIMARY VALUE PROPOSITION]
- Price point: [PRICE RANGE]

**Write the following sections:**

1. **Hero Section:**
   - Headline (under 10 words, benefit-driven)
   - Subheadline (2-3 sentences expanding on the headline)
   - Primary CTA button text
   - Secondary CTA text

2. **Social Proof Bar:**
   - 3 trust indicators or stats

3. **Problem Section:**
   - Describe the pain points your audience faces
   - Make them feel understood

4. **Solution Section:**
   - How [PRODUCT] solves these problems
   - 3 key features with benefit-focused descriptions

5. **How It Works:**
   - 3 simple steps to get started

6. **Testimonials:**
   - Write 3 realistic-sounding testimonials (use placeholders)

7. **Pricing Section:**
   - Frame the pricing around value, not cost
   - Include a guarantee statement

8. **FAQ Section:**
   - Address 5 common objections with persuasive answers

9. **Final CTA:**
   - Urgency-driven closing section

Tone: [TONE]
Keep sentences short and scannable.

How to Customize It

Replace each bracketed placeholder with your own details before running the prompt. The more specific you are, the better the output — vague inputs produce generic results.

  • [PRODUCT/SERVICE]Swap in your product or service.
  • [PRODUCT NAME]Swap in your product name.
  • [ONE-LINE DESCRIPTION]Swap in your one-line description.
  • [AUDIENCE PERSONA]Swap in your audience persona.
  • [WHAT MAKES IT UNIQUE]Swap in your what makes it unique.
  • [PRIMARY VALUE PROPOSITION]Swap in your primary value proposition.
  • [PRICE RANGE]Swap in your price range.
  • [PRODUCT]Swap in your product.
  • [TONE]Swap in your tone.

When to Use It

  • Launching a new product or feature page where you have positioning notes but no copy.
  • Rewriting a page that gets traffic but not conversions — regenerate against the same brief and diff the messaging hierarchy.
  • Producing variant copy for different personas from the same product facts.

Tips for Better Results

  • 1Steal your customers' words: fill [PAIN POINT] and [PRIMARY VALUE PROPOSITION] with phrases from reviews and sales calls. Copy that mirrors the customer's own language converts best.
  • 2Ask for three hero headline options ranked by risk — the safe one, the specific one, the bold one — and test the specific one first.
  • 3One page, one action. If the brief contains two CTAs, split it into two pages before generating.

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