Landing Page Copywriter
Writes complete landing page copy from a structured product brief: hero headline and subhead, benefit sections, social proof placement, objection handling, and CTA copy. The intake fields (differentiator, persona, price point) are the quality lever — landing pages fail when the copy could describe any competitor, and forcing the differentiator up front prevents that.
The Prompt
Write high-converting landing page copy for [PRODUCT/SERVICE]. **Product Details:** - Name: [PRODUCT NAME] - What it does: [ONE-LINE DESCRIPTION] - Target audience: [AUDIENCE PERSONA] - Key differentiator: [WHAT MAKES IT UNIQUE] - Main benefit: [PRIMARY VALUE PROPOSITION] - Price point: [PRICE RANGE] **Write the following sections:** 1. **Hero Section:** - Headline (under 10 words, benefit-driven) - Subheadline (2-3 sentences expanding on the headline) - Primary CTA button text - Secondary CTA text 2. **Social Proof Bar:** - 3 trust indicators or stats 3. **Problem Section:** - Describe the pain points your audience faces - Make them feel understood 4. **Solution Section:** - How [PRODUCT] solves these problems - 3 key features with benefit-focused descriptions 5. **How It Works:** - 3 simple steps to get started 6. **Testimonials:** - Write 3 realistic-sounding testimonials (use placeholders) 7. **Pricing Section:** - Frame the pricing around value, not cost - Include a guarantee statement 8. **FAQ Section:** - Address 5 common objections with persuasive answers 9. **Final CTA:** - Urgency-driven closing section Tone: [TONE] Keep sentences short and scannable.
How to Customize It
Replace each bracketed placeholder with your own details before running the prompt. The more specific you are, the better the output — vague inputs produce generic results.
[PRODUCT/SERVICE]Swap in your product or service.[PRODUCT NAME]Swap in your product name.[ONE-LINE DESCRIPTION]Swap in your one-line description.[AUDIENCE PERSONA]Swap in your audience persona.[WHAT MAKES IT UNIQUE]Swap in your what makes it unique.[PRIMARY VALUE PROPOSITION]Swap in your primary value proposition.[PRICE RANGE]Swap in your price range.[PRODUCT]Swap in your product.[TONE]Swap in your tone.
When to Use It
- Launching a new product or feature page where you have positioning notes but no copy.
- Rewriting a page that gets traffic but not conversions — regenerate against the same brief and diff the messaging hierarchy.
- Producing variant copy for different personas from the same product facts.
Tips for Better Results
- 1Steal your customers' words: fill [PAIN POINT] and [PRIMARY VALUE PROPOSITION] with phrases from reviews and sales calls. Copy that mirrors the customer's own language converts best.
- 2Ask for three hero headline options ranked by risk — the safe one, the specific one, the bold one — and test the specific one first.
- 3One page, one action. If the brief contains two CTAs, split it into two pages before generating.
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