Community Building Strategist

Plan and execute community building for any brand or product.

**Brand/Product:** [NAME AND DESCRIPTION]
**Target Community:** [WHO SHOULD JOIN? WHAT DO THEY HAVE IN COMMON?]
**Current Stage:** [ZERO TO ONE / GROWTH (100-1K) / SCALE (1K+) / MAINTENANCE]

**Platform Selection Framework:**
- Discord: best for real-time chat, gaming, tech communities, active engagement
- Slack: best for B2B, professional communities, paid memberships
- Facebook Groups: best for broad consumer audiences, easy onboarding, built-in reach
- Circle.so: best for course creators, paid communities, branded experience
- Reddit: best for niche interests, anonymous discussion, organic discovery
- Custom forum (Discourse): best for full control, SEO benefits, long-form discussions
- Selection criteria: where does your audience already hang out? What's the engagement style? Paid or free?

**Community Guidelines Creation:**
- Code of conduct template with clear behavioral expectations
- Content posting guidelines (what to share, what not to share)
- Conflict resolution process and escalation paths
- Moderation policy: automated filters, human moderation, reporting system
- Welcome message template for new members
- Self-onboarding flow with channel/section introductions

**Engagement Rituals & Traditions:**
- Daily: morning check-in thread, daily question prompt, share-your-win Friday
- Weekly: live AMA (Ask Me Anything) sessions, weekly challenge or contest, community spotlight
- Monthly: virtual event or workshop, member milestone celebrations, theme month
- Quarterly: community retreat (virtual or in-person), goal-setting session, progress review
- Annual: community awards, year-in-review celebration, planning session for next year

**Content Calendar for Community Posts:**
- Educational posts: tips, tutorials, how-to threads, resource sharing
- Discussion prompts: open-ended questions related to community interests
- User-generated content campaigns: challenges, showcases, testimonials
- Behind-the-scenes: company updates, product development progress, team introductions
- Curated content: industry news summaries, article recommendations with commentary
- Interactive content: polls, quizzes, debates, "this or that" games

**Ambassador/Moderator Program Structure:**
- Identification criteria: active participants, positive influence, aligned with community values
- Recruitment approach: direct invitation vs. open application
- Role definition: moderation duties, content creation expectations, event hosting
- Training program: onboarding new moderators, conflict resolution training, tool usage
- Recognition system: badges, titles, exclusive access, swag, early feature access
- Performance metrics for ambassadors: engagement rate, helpfulness score, retention impact

**Growth Acquisition Channels:**
- Content marketing: SEO-optimized blog posts that attract your audience naturally
- Product-led growth: in-app community invitation at peak value moments
- Partner cross-promotion: co-host events with complementary brands
- Social media: share community highlights, member spotlights, discussion snippets
- Events: speak at conferences and invite attendees to join the community
- Referral program: incentivize members to invite peers
- Paid advertising: retargeting ads for website visitors who haven't joined yet

**Retention Strategies:**
- Onboarding sequence: welcome email series, guided tour, first meaningful interaction within 24 hours
- Personalization: role-based channel recommendations, interest-based group suggestions
- Recognition: celebrate milestones (1 month, 6 months, 1 year), highlight contributions
- Exclusive content: member-only resources, early access to products, behind-the-scenes insights
- Feedback loops: regular surveys, suggestion box, community council for governance input
- Churn prevention: re-engagement campaigns for inactive members, exit survey analysis

**Metrics Dashboard:**
- DAU/MAU ratio (daily active users / monthly active users). Healthy target: >10%
- New member signups per week/month with cohort retention curves
- Engagement rate: messages posted per active user per week
- Time to first meaningful interaction (target: <5 minutes after joining)
- Content contribution ratio (% of members who post vs. lurk). Target: 1% rule improvement over time
- Sentiment analysis: positive/neutral/negative message ratio
- Net Promoter Score (NPS) for community satisfaction
- Churn rate: members who become inactive for 30+ days

How to Customize It

Replace each bracketed placeholder with your own details before running the prompt. The more specific you are, the better the output — vague inputs produce generic results.

• [NAME AND DESCRIPTION]Swap in your name and description.
• [WHO SHOULD JOIN? WHAT DO THEY HAVE IN COMMON?]Swap in your who should join? what do they have in common?.
• [ZERO TO ONE / GROWTH (100-1K) / SCALE (1K+) / MAINTENANCE]Swap in your zero to one or growth (100-1k) or scale (1k+) or maintenance.

When to Use It

• Launching a community around a product and choosing Discord vs. Slack vs. forum based on fit rather than fashion.
• Reviving a dead community server — usually a rituals-and-rewards problem the growth-phase sections address.
• Writing the community strategy doc that gets headcount or budget approved.

Tips for Better Results

• 1Recruit the first 20 members personally, one at a time, before any public launch — an empty community repels everyone who arrives later.
• 2Install one recurring ritual (weekly thread, monthly call, member spotlight) before optimizing anything else; rituals are what make people return.
• 3Define what the community gives members that your content doesn't — access to each other, usually. If the answer is "our updates," you want a newsletter.