Social Media Content Calendar
Builds a complete monthly social calendar: weekly themes, per-platform post schedules, content pillar rotation, format mix, and repurposing links between platforms. The pillar rotation is the discipline most solo-run accounts lack — it guarantees variety while keeping every post on-strategy, and turns "what do I post today" into a solved problem.
The Prompt
Create a complete monthly social media content calendar across platforms. **Industry/Niche:** [SPECIFIC INDUSTRY OR BUSINESS TYPE] **Platforms:** [INSTAGRAM / TWITTER/X / LINKEDIN / TIKTOK / YOUTUBE SHORTS] **Content Pillars (3-5 topics):** [PILLAR 1, PILLAR 2, PILLAR 3] **Calendar Structure:** - Weekly themes for each week of the month (e.g., Week 1: Education, Week 2: Behind-the-scenes) - Daily post schedule with optimal posting times per platform - Content mix ratios: Educational 40%, Entertaining 30%, Promotional 20%, Community 10% - Platform-specific adaptations of each core piece of content **For Each Post:** - Date and day of week - Platform(s) to publish on - Content type (image, video, carousel, story, reel) - Caption with hook, body, CTA - Hashtag set (niche + broad + branded) - Visual description or creative brief for designer - Engagement response templates for common comments/DMs **Monthly Campaign Elements:** - User-generated content campaign theme and participation mechanics - Influencer collaboration ideas with outreach approach - Interactive content: polls, Q&A sessions, challenges, giveaways - Cross-platform promotion strategy (how each platform drives to others) **Analytics Tracking:** - KPIs per platform (engagement rate, reach, follower growth, click-through rate) - Weekly review template for performance analysis - Content performance scoring system (which formats/topics perform best)
How to Customize It
Replace each bracketed placeholder with your own details before running the prompt. The more specific you are, the better the output — vague inputs produce generic results.
[SPECIFIC INDUSTRY OR BUSINESS TYPE]Swap in your specific industry or business type.[INSTAGRAM / TWITTER/X / LINKEDIN / TIKTOK / YOUTUBE SHORTS]Swap in your instagram or twitter or x or linkedin or tiktok or youtube shorts.[PILLAR 1, PILLAR 2, PILLAR 3]Swap in your pillar 1, pillar 2, pillar 3.
When to Use It
- Running social for a small business where planning a month in one sitting is the only way it happens at all.
- Coordinating a multi-platform presence so Instagram, LinkedIn, and TikTok reinforce each other instead of duplicating.
- Onboarding a social media hire or VA — the calendar plus pillars is the brief.
Tips for Better Results
- 1Three pillars beat five. Pick the two topics you want to be known for plus one engagement-driven pillar, and let the calendar rotate those.
- 2Anchor the calendar to real dates: product launches, industry events, seasonal moments. A calendar with no fixed points drifts generic.
- 3Batch-produce by format, not by date — shoot all the month's videos in one session, write all the text posts in another.
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