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Survey Question Designer

Designs survey questionnaires with methodological hygiene built in: question-type selection, bias-free wording (no leading, loaded, or double-barreled questions), response-scale balancing, skip logic, and demographic placement. Wording is where surveys silently fail — a biased question produces confident, worthless data — and the wording review is this prompt's core job.

#survey-design#market-research#questionnaire#methodology

The Prompt

Create scientifically-valid survey questionnaires for market research or academic studies. Includes question type selection guide (Likert scale, multiple choice, ranking, open-ended), question wording best practices to avoid bias, skip logic design, response option balancing, demographic question placement strategy, survey length optimization, pilot testing framework, data analysis preparation (cross-tabulation plans, statistical test recommendations), and survey instrument documentation.

When to Use It

  • Running customer or market research where the results will drive a real decision and bad data is expensive.
  • Designing academic study instruments that must survive methodology review.
  • Auditing an existing survey before launch: paste it and ask for a bias and structure critique.

Tips for Better Results

  • 1Ask it to flag double-barreled questions ("was the staff friendly and efficient?") in your drafts — they're the most common survey defect and invisible to their authors.
  • 2Pilot with 5–10 people before full launch; ask the prompt to generate a pilot-feedback protocol too.
  • 3Every question must map to a decision you'll make with the answer. Ask "what would I do differently based on responses to this?" — no answer, cut the question.

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