Back to Prompt Library

Market Sizing Analyst

Calculates market size with the TAM/SAM/SOM methodology investors expect: top-down from industry reports, bottom-up from unit economics, a value-theory cross-check, and documented assumptions for every number. The bottom-up build is what earns credibility — investors discount top-down sizing on sight, because every pitch deck claims 1% of a trillion-dollar market.

#market-sizing#tam-sam-som#business-plan#investor-relations

The Prompt

Calculate market size using TAM/SAM/SOM methodology with supporting research. Includes top-down approach with industry report data, bottom-up approach from unit economics, value theory cross-check, addressable market segmentation, growth rate projections with assumptions documented, competitive landscape mapping, pricing power analysis, market entry barrier assessment, and sensitivity analysis showing best/base/worst case scenarios. Outputs investor-ready market sizing deck content.

When to Use It

  • Building the market-size slide for a fundraise, with the assumption trail ready for diligence questions.
  • Deciding whether a niche is big enough to build in before committing a year to it.
  • Business plan and bank financing documents where the sizing methodology will be scrutinized.

Tips for Better Results

  • 1Lead with bottom-up (number of target customers × realistic price × achievable share) and use top-down only as a sanity check — this ordering is what sophisticated readers look for.
  • 2Document every assumption inline with its source; the market-size number matters less than whether your reasoning survives ten minutes of questioning.
  • 3Verify the industry figures the model cites — market-size statistics are frequently outdated or misattributed in training data. The methodology is reliable; the numbers need sourcing.

Want a Version Tailored to You?

Load this template into the AI Prompt Generator to customize it for your specific use case, or browse the full library for more.

Related Prompts