Brand Voice & Messaging Guide

Create a brand voice and messaging guide for [BRAND/COMPANY NAME].

**Brand Information:**
- Brand name: [NAME]
- What we sell: [PRODUCT/SERVICE]
- Target customer: [PERSONA DESCRIPTION]
- Core values: [VALUES LIST]
- Mission statement (if any): [MISSION]
- Main competitors: [COMPETITORS]
- Desired brand personality traits (pick 3-5):
  [e.g., professional, playful, authoritative, warm, rebellious, sophisticated, approachable, bold]

**Create:**

1. **Brand Voice Pillars**: Define 4 core voice characteristics with:
   - Name of the characteristic
   - What it means in practice
   - Example phrases that embody it
   - Example phrases to avoid

2. **Tone Spectrum**: How the brand voice shifts across contexts:
   - Social media vs. email vs. website copy
   - Crisis communication vs. celebration
   - New customer vs. existing customer

3. **Messaging Framework**:
   - Tagline options (5 variations)
   - Elevator pitch (1 sentence, 3 sentences, and paragraph versions)
   - Value proposition statement
   - Key messaging pillars (3 core messages we always communicate)

4. **Copy Templates**:
   - Social media post template in brand voice
   - Email subject line formula
   - Product description template
   - Customer service response template

5. **Word Choice Guide**:
   - Words we ALWAYS use
   - Words we NEVER use
   - Preferred alternatives (e.g., "use" instead of "utilize")

6. **Grammar & Style Rules**: Punctuation preferences, capitalization rules, number formatting

How to Customize It

Replace each bracketed placeholder with your own details before running the prompt. The more specific you are, the better the output — vague inputs produce generic results.

• [BRAND/COMPANY NAME]Swap in your brand or company name.
• [NAME]Swap in your name.
• [PRODUCT/SERVICE]Swap in your product or service.
• [PERSONA DESCRIPTION]Swap in your persona description.
• [VALUES LIST]Swap in your values list.
• [MISSION]Swap in your mission.
• [COMPETITORS]Swap in your competitors.

When to Use It

• Scaling from founder-written copy to a team or agency without the voice dissolving.
• Aligning product UX copy, marketing, and support on one recognizable register.
• Onboarding AI writing tools themselves: the voice guide becomes the system prompt for all future generated content.

Tips for Better Results

• 1Paste your best existing copy — the pieces that sound most like you — and ask the guide to be reverse-engineered from them rather than invented fresh.
• 2The "we never say" list is more enforceable than the "we sound like" list; make it concrete (banned words, banned constructions, banned emoji).
• 3Test the guide by having someone unfamiliar write a paragraph from it; where they go wrong is where the guide is vague.